ReVision Energy Uses Social Media to Raise $7,500 for Local Nonprofits
Social media has the potential to generate buzz for local businesses, but how do you put buzz toward a good cause? In 2011, local solar installer ReVision Energy had an idea – choose a nonprofit each month and let visitors at their website and Facebook pages ‘check in’ to earn $1 for that nonprofit. This simple idea, called “Check in for Charity”, has far exceeded expectations: to date, it has resulted in thousands of check ins’ totaling $7,500 in donations for 15 nonprofits since the program started.
“ReVision has a strong commitment to the nonprofit community, and we wanted to come up with a way to do more,” says Fred Greenhalgh, ReVision’s Online Marketing Manager and architect of the program. “People are looking for ways to make a difference and our program lets them do that with the click of a mouse. We were so impressed with program participation in 2011 that we revived it for 2012, and excitement shows no sign of slowing.”
The latest nonprofit to benefit from ReVision’s digital philanthropy is the Damariscotta Mills Fish Ladder Restoration project, which has been working on rebuilding the town’s aging fish ladder used in the annual running of the alewives. Other recipients of “Check in for Charity” awards include York County Shelter Programs, the Island Institute, Biodiversity Research Institute, the Maine Organic Farmers and Gardeners Association (MOFGA), Maine Children’s Cancer Program, Natural Resources Council of Maine, NH Coastal Protection Partnership, Riding to the Top, WERU Community Radio, and the Center for Wildlife.
For the month of July, visitors to ReVision's website and Facebook page can ‘check in’ to support The New Hampshire Society for the Prevention of Cruelty to Animals (NHSPCA).
"We strongly believe that social responsibility means not only being good stewards of the environment, but supporters of the nonprofit organizations doing important work in our communities," Greenhalgh added, “We’re thrilled that our circle of friends agree.”
To check in or to nominate a local nonprofit to be a future Check in for Charity recipient, visit ReVision’s website at www.revisionenergy.com/checkin-for-charity.php or Facebook page at www.facebook.com/revisionsolar.