In these difficult times, even non-profit directors and their boards need to be proactive in marketing their organizations and leveraging their advertising dollars and efforts to their best advantage.

The University of Maine Hutchinson Centerís Nonprofit Certificate Management program is offering the workshop, “Marketing the Nonprofit” on Monday, Oct. 22. This day-long course begins at 8:30 a.m. and ends at 4 p.m. The workshop will present strategies for public outreach and promotional planning for non-profit organizations.

Emphasis will be placed upon developing a media relations program and understanding the advertising, market research and other communication tools to be used in calling attention to the work of the non-profit organization. The presenter, Dr. Frank Burtnett, is a veteran educator and nonprofit organization executive. Burtnett has over thirty years of direct service in various nonprofit organizations, educational institutions and community agencies, including seven years as Executive Director of the National Association for College Admission Counseling. Burtnett is the president of an independent consulting firm specializing in programs that foster human resource and organization development. He has taught multiple subjects for the University of Maine Hutchinson Center nonprofit certificate program since its inception in 2003 and assisted in the direction of that program. He is the author of many successful grant proposals and has assisted dozens of organizations learn how grant-making is done and how to prepare grant proposals.

The University of Maine Hutchinson Center, Route 3, Belfast, has designed the certificate program in non-profit organizational management for non-profit organization executives, staff members and leaders to deal with contemporary issues and problems using realistic, “hands on” strategies. The various workshops will encourage interactive discussion of “real world” situations and actively engage participants in quality planning, effective program/service development, creative problem solving and issue resolution. This certificate represents yet another of the offerings that the University of Maine Hutchinson Center has created to be responsive to the educational needs of the community.

The non-profit workshops will appeal to those involved in a variety of organizational roles, including executive directors, board/trustee members, business managers, development officers, program officers and those holding similar positions. Those not currently engaged in non-profit organizational roles, but seeking to move into these career areas, will also gain a great deal from participation in these workshops.

Register for any one workshop or for the series by contacting Nancy Boyington at the Hutchinson Center at 338-8002 (toll free 800-753-9044) or The cost for each one-day workshop is $150. Each workshop fee will include continental breakfast, lunch and all workshop materials.