BELFAST — The Belfast Co-op has changed its name to Belfast Community Co-op, effective immediately.

Serving Belfast, Waldo County, and countless summer visitors for more than 45 years, the Co-op decided to update its name to reflect the true nature of this community-owned grocery store.

“Our hope is that the update — which simply brings in the word ‘Community’ — helps people understand that everyone is welcome to shop with us. It is our mission and pleasure to bring locally sourced, reasonably priced, organic, and natural products to all,” management said in the Aug. 6 news release. “The Belfast Community Co-op is here so that everyone will have reliable, safe access to good local food.”

General Manager Doug Johnson said in the announcement, “This update to our name and image signifies our commitment to the future of this community. We are dedicated to the goal of making a thriving local food system and a robust cooperative economic enterprise accessible to everyone that walks through our doors. It’s more than just a name, it’s a promise.”

The updated name and brand reflects the Co-op’s “friendly, helpful, and inclusive personality while being a warm and down-to-earth place fostering connection and belonging for the community,” according to the release.

“We take pride in our history and our roots, while asserting who we are as we continue to grow into the future!”

The cooperative worked with local design company, Pica, on its new look.

Located in the heart of downtown, the Belfast Community Co-op is a full-service market that has been serving the area since 1976. Everyone is welcome to shop at the Co-op, whose mission is to bring locally sourced, reasonably priced, organic and natural products to all.

The store is open daily from 8 a.m. to 8 p.m.