BELFAST — An idea that evolved from a Belfast nonprofit turns the notion of scarecrows on its head, but will put feet in the street.

Keeping Belfast Maine Boo-tiful is a promotion hosted by Our Town Belfast, a local nonprofit aimed at attracting people to the shops along Belfast’s Main Street. The event will take place on Oct. 22.

“The idea came from our promotions committee,” said OTB Director Amanda Cunningham. “We wanted something that fit between the summer and the holiday season, and looked at what the rest of the state was doing. We picked scarecrows because we didn’t see anyone around doing that. It will also bring in the organizations and the schools, which was important.”

Ordinarily, the scarecrow is intended to ward off unwanted visitors to farmers’ fields. Keeping Belfast Boo-tiful hopes that the volume and diversity of scarecrows will attract people to Belfast.

Businesses, organizations and community groups are encouraged to dress up their favorite bale of hay for the event.

“We originally considered a historical theme for the scarecrows,” Cunningham said, “but we decided to allow people to create what they want. Businesses can dress up their windows, or place them outside their business. We will also place them prior to Oct. 22.

Keeping Belfast Boo-tiful will also feature sales and discounts at local businesses.

Those interested in making an placing a scarecrow for the event should visit the Our Town Belfast website. Those seeking placement of their scarecrows can bring their creation to the OTB offices Oct. 11-14 from 1 to 5 p.m.

“We’ll go over the scarecrows and add any touches that are needed,” Cunningham said. “I’m looking forward to this. I think it’s a unique, and it should be fun.”