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City launches grant-funded Keep Maine Healthy campaign

Jul 20, 2020
Mayor Eric Sanders helps install Keep Maine Healthy signs in downtown Belfast.

Belfast — Mask reminder signs around the city are part of a COVID-19 public education plan launched last week with a state grant.

As part of the Mills administration's Keep Maine Healthy initiative, the city applied for and was awarded funding to develop and implement this COVID-19 prevention and protection plan.

According to a press release from City Manager Erin Herbig, the first phase includes signage for Belfast businesses and in public spaces downtown reminding residents and visitors of the mask requirement in the governor’s most recent Executive Order and social distancing recommendations from the Center for Disease Control.

“The city of Belfast supports public health and safety. Science has shown the way. The City of Belfast will follow,” said Belfast Mayor Eric Sanders. “My late parents would be thrilled to see the word Please. It’s how I was raised, and that seems to be a very useful word in these uncertain times.”

The city worked with Our Town Belfast and Belfast businesses to develop the proposal that aims to protect the health of Belfast residents and visitors, while allowing tourists to enjoy summer in Maine and support small businesses.

Our Town Belfast Executive Director Zach Schmesser said his organization was pleased to be helping "to educate our community about this important public health measure that will help keep our businesses safe and economically viable.”

The city’s multilayered approach aims to protect Belfast residents, protect visitors, and support Belfast small businesses by reducing to the greatest extent possible COVID-19 risks associated with tourist travel.

“The city of Belfast is on the front lines for community questions and concerns related to COVID-19,” Herbig said. “We recognize the importance of coordinating with our business owners to send a message to our residents and visitors alike: Belfast is a safe location to visit, shop, eat and spend time with your family.”

Zach Schmesser,, left, with Doug Johnson posting a mask reminder at Belfast Co-op.
From left, Belfast Maintenance Director Norman Gilmore, City Manager Erin Herbig, Our Town Belfast Executive Director Zach Schmesser, and Mayor Eric Sanders with Keep Maine Healthy campaign materials.
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