Customer Service on Social Media: Join the Party

By Dream Local Digital | Sep 14, 2018

If consumers can reach you on social, they’re more likely to buy.

Nearly half of consumers who responded to a Sprout Social Index survey said they had used social media to reach out to a company. Of those, 57 percent said they had a question, 45 percent said they had an issue with a product or service, and 34 percent said they simply wanted to compliment a business.

In that same survey, 21 percent of consumers said they are more likely to buy from companies they can reach on social. The stats all point to the importance of managing customer interactions on social media like Facebook, Twitter and Instagram. So what steps does a small business need to take to provide top-notch customer services on social media? Keep reading.

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