Do You Want To Learn The Basics Of Online Marketing?

By Frank Coutinho | Aug 06, 2018
Photo by: Pexels

If you want to begin your career in online marketing, then you will first need to learn the basics of this industry. Today, there is so much business being generated from online and mobile searches, that if you do not have an online marketing strategy effectively in place, then you are losing sales and opportunities to your competitors. In this article, we will discuss five essential online marketing steps you will need to follow to ensure your campaign and your efforts running effectively. Regardless of your product, service or industry, these steps covered in this article about online marketing success will help you move closer to achieving your goals, and ultimately improve your bottom line as you increase your online sales.


Optimizing your Website

Optimizing and tuning your site means merely creating a place that is more easily found by search engines. To do this, you'll need to sprinkle your keywords throughout the content on your page, including video titles, taglines, your URL, alternative text, in your subtitles, etc. You will want your keywords to show up so that when a customer's query is placed a search engine, a bot will crawl your website and index your site's pages, and see if your website is relevant to the customer's query keywords, and show your website to potential customers. The search engine results will then point traffic to your site and increases the chances that you will make a sale, which is the ultimate goal of online marketing.


Define Your Keyword Usage Strategy

People will use specific keywords to find your website which will increase your sales. Keywords are ultimately the words that people will type into the search engines to see what they are looking for. If you're a plumbing company in Toronto, some of your keywords will be "Toronto" and "plumbing". Since you are not the only plumber in Toronto, you will have some competition for those keywords. This is where your keyword strategy will be required. You must find keywords that have a high search volume but also have low competition, meaning that people are searching for these specific keywords, but your competitors have not optimized their websites to show up for these keywords. You can use keyword tools such as the Google Keyword Planner from AdWords to research and plan your keyword strategy effectively.


Convert Your Leads

Once you have leads coming into your site, you will want to have a sales funnel structure in place that is continually pulling customers further towards making a purchase/signing up/downloading/etc. To do this, your website should provide an easy-to-use customer experience that doesn't distract them from the final goal (the conversion). The customer should receive increasing value at each step of the way, further pulling them into the sales funnel. The site should also make it clear what the customer should do through the use of clear and concise calls to action.


Refine Your Existing Strategy

Next, you will need to monitor, analyze and refine your online marketing strategies. You can do this through free websites such as Google Analytics or Google Webmaster tools. Monitoring the success of your website by analyzing your keyword's effectiveness and metrics such as your bounce rate will enable you to refine your online marketing strategies on a continual basis while reaching your ultimate goal of optimizing your traffic and your conversions.

In conclusion, after you have implemented these several online marketing steps, a lot of the essential groundwork for your online marketing success will be established. This is just the beginning, and it is imperative that you take the time to understand further that online marketing is an ongoing effort. You will have to analyze continually and more also refine your marketing strategies, and provide new fresh content if you want to stay ahead of your competition in your niche.

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