How Can Twitter Be Used By Companies?

By Frank Coutinho | Aug 21, 2018
Photo by: Pexels Are you trying to grow your company?

Twitter is one of the top social media platforms that is used all over the world. A few years ago, Twitter was having a bit of trouble growing and attracting new users, but in recent years it has put those troubles behind itself and has now become one of the most used social media platforms of the world. Years ago, companies did not use social media very heavily, but in recent years companies have started to realize how much of an influence social media can have on their bottom line and in improving their brand’s image. Instead of paying thousands of dollars for traditional print or media ads you can post stories about your company for free on social media and still reach hundreds if not thousands of people. Twitter is no exception.

Companies and CEOs love using Twitter because it is great at posting updates on the company or big projects, and is also a great medium for answering questions that your followers may have for you. In addition to posting updates and communicating with your followers, Twitter has also been used by companies and organizations to conduct polls and surveys of their followers. Instead of spending thousands of dollars and several days / weeks on focus groups and survey research, companies can post a free poll on their Twitter account and instantly see what the general public is likes or prefers. The insights you can receive from these polls is truly priceless because every company wants to know what their customer’s preferences and wants are. By establishing their wants / needs companies can provide better goods and services that are tailored to their customer’s needs. This in turn can lead to increased sales and improved brand image because their customers will feel like they truly value their opinion and needs.

You do not need votes on twitter just for feedback or preferences. There are additional uses for Twitter polls too such as asking for predictions on a specific event. For example, you can ask your followers if they believe a certain piece of legislation will pass in the coming days, or even if they think there will be good weather on the weekend. You can even host a company competition on Twitter and offer enticing prizes for people to join. Then you can ask your followers which top contestant they believe will win the contest. Social media contests are a great way to increase engagement with your followers and by using Twitter polls for predictions on the contest is an additional great way of interacting with your followers.

In conclusion, Twitter is a very powerful tool that all businesses and organizations should use to engage with their followers. Social media is not a toy, it is a real business tool that can really help a company’s bottom line if it is used correctly. Twitter also provides it users with additional tools for interacting with their followers such as Twitter polls which are great for learning more about their follower’s preferences, and their predictions for a specific event. There are no limits to how many people you can communicate and connect with on Twitter.


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