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Loyal Biscuit expands into new location

Nov 25, 2019
Courtesy of: Belfast Area Chamber of Commerce From left, Mayor Eric Sanders, Loyal Biscuit owner Heidi Vanorse Neal, store manager Robin Ramsey and Steve Ryan, Chamber of Commerce executive director, from left, officially open the store's new location Nov. 14 in the former Sweet Frog shop.

Belfast — After eight years in its space between Sweet Frog and Olympia Sports in Renys Plaza, Loyal Biscuit Co. simply ran out of room.

When Sweet Frog closed in June, Loyal Biscuit owners Heidi and Joel Neal jumped at the opportunity to move one door down and double the size of their Belfast location.

The new location, right next door, opened Nov. 14. The Neals have renovated the space and painted it with bright, upbeat colors, including the trademark Loyal Biscuit green. The new space includes fun quotes and a doggie “selfie-station” with artwork completed by two of the Loyal Biscuit team, Chelsie Herrin and Vanessa Bemis. The photos that grace the walls are of the Neals' dog, Fenway, who is the inspiration for the business and brand logo. The new space also has the store's popular self-serve dog wash.

"The city of Belfast was our first endeavor into expanding Loyal Biscuit," Heidi said. "The community has been warm and welcoming since day one, and we are so proud of our new space! It's bright and vibrant, and will allow us to carry more product than what we could in our former space.

"We still have a great team in place, led by store manager Robin Ramsey, who has been with us for seven years," she said. "Barbara, Maya, Tracy, Vanessa and Robin have all received wonderful comments from our customers when they walk through the doors and admire our new space."

Heidi and Joel purchased Loyal Biscuit in 2010 as a one-location store and they have grown it into a thriving six-location, independent pet supply store, with plans to open more stores in the future.

Loyal Biscuit Co. is an award-winning pet store with locations in Rockland, Camden, Belfast, Brewer, Hallowell and Waterville. You can find the Loyal Biscuit online at or

For more information, call 594-5269, or email Heidi Neal at

Loyal Biscuit Co. has expanded next door, into the former home of Sweet Frog frozen yogurt, which closed earlier this year, in Renys Plaza, Belfast. (Courtesy of: Belfast Area Chamber of Commerce)
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