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New owner adds 'variety,' kitchen to Belmont Market

By Fran Gonzalez | Feb 13, 2021
Photo by: Fran Gonzalez The Belmont Market & Variety at 317 Augusta Road is under new management with extended services, shown here Feb. 12.

Belmont — The Belmont Market on Route 3 has quietly been undergoing a transformation in the past several months with the addition of “& Variety” to its name and several new service features.

New owner Yasser Alsudamy, who is originally from Iraq, said the store can now process debit cards  and credit cards — a big step forward in increasing sales, he hopes. The store also has an expanded beer, wine and energy drink selection, he said, selling many beers from local breweries.

One can also find bait for ice fishing and a new propane tank filling station, which Alsudamy said he believes is the only one in town.

On a recent frigid Friday, Alsudamy was showcasing the launch of the most recent addition to the gas and convenience store — a full-service kitchen. “We’ve been working on this since last September,” he said, “It’s been a process. You have to wait for everything.”

Amber Cushman, who is originally from Maine, but has lived in Tennessee until recently, is the cook and said many places in the area sell “pre-bought” food. Everything she cooks here, she said, is from scratch. “It’s all homemade,” she added, “and we freshly cook everything.”

At the new, sparkling kitchen, one can order pizzas, hamburgers and hot dogs, chicken tenders and wings, cold subs and hot sandwiches. On this day if you ordered a breakfast sandwich such as a bacon, egg and cheese on a homemade biscuit, you also got a free coffee. Not bad for $3.49. Also available are specially priced "Meal Deals" which include a sandwich, a side and a drink for less than $10.

Alsudamy said he has lived in Maine for the past 30 years and has had experience running a similar business in Biddeford for 11 years. After his marriage ended, he decided to start fresh. He bought the store and moved to Belmont in July.

He said he enjoys Belmont because it is “nice and quiet.”

Besides beer, wine and the new kitchen, the store sells groceries, cigarettes and roll your own supplies, including hemp products and glass pipes. It also has an ATM.

“How you doing, Yasser?” asked a visiting beer vendor. “Doing my best,” he replied.

According to the vendor, beer sales have increased dramatically from the previous ownership.

“Before the store would order 12 to 15 cases of beer a week,” he said, “Now they order 45 to 60 cases on average.” It’s gone up 400% to 500%.

Alsudamy said the increase in business is probably because the store is now open longer and is accepting debit and credit cards. “I live here, and I think people would appreciate patronizing a local vendor, where their money stays in the community,” he said.

The store, located 317 Augusta Road, is open from 5 a.m. to 8 p.m. every day except Sunday, when hours are 6 a.m. to 6 p.m. For more information, call 342-4141 or check the store's Facebook page.

Yasser Alsudamy stands behind the counter at Belmont Market & Variety store Feb. 12. (Photo by: Fran Gonzalez)
The new kitchen at Belmont Market & Variety on Route 3. On this day, Feb. 12, the kitchen was finally open after several months of construction. (Photo by: Fran Gonzalez)
The new kitchen area at Belmont Market & Variety on Route 3. The store is under new management and now accepts debit and credit cards. (Photo by: Fran Gonzalez)
A big coffee selection is available at Belmont Market & Variety convenience store on Route 3. (Photo by: Fran Gonzalez)
Beers from local breweries are a feature of Belmont Market & Variety store on Route 3, shown here Feb. 12. (Photo by: Fran Gonzalez)
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