UMC offers marketing, branding courses to nonprofits

Feb 11, 2019
Jill Lang

Camden — United Midcoast Charities has announced the next offerings in its free educational series, Learn with UMC: Nonprofit Marketing and Branding 101 & 102.

Presenters from United Midcoast Charities’ communication committee will offer an interactive and hands-on series of workshops March 8 and April 5, drawing on their 190 years of combined experience in the field to help address current marketing needs of local nonprofits.

Nonprofit marketing is often called outreach, but the goal is the same under either name — to develop a base of supporters who know and care about what an organization does. Effective marketing is essential to successful fundraising and community involvement.

Marketing strategies can encompass a huge range of activities: developing a logo, sending press releases, writing email campaigns, creating original content videos, and much more. The possibilities can be overwhelming, but even small steps help to build sustainability and impact.

The two workshops are designed to help organizations develop a marketing plan or enhance their marketing efforts. Whether organizations don't know where to start, or have started and would like some guidance as they take next steps, this workshop series can help. 

Attendance at both workshops is encouraged, as one leads into the other. Those who are unable to commit to attending both events should call the UMC office before registering.

There is no cost to participate, but space is limited so registration is required. Sign up under events on unitedmidcoastcharities.org or call UMC at 236-2299 for more information.

About the presenters

UMC’s Communication Committee is chaired by Jill Lang, communication manager at Allen Insurance and Financial. Other committee members are Peter Palermo, Lori Alexander, Joan Phaup and John Viehman.

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